Our History
Before there was a brand, there was a purpose
1
Where the threads became dreams
In a room filled with colorful fabrics, zippers, and patterns that stretched into the early hours of the morning, Lilabylila was born. A brand that emerged from the heart of Venezuela, handcrafted with passion and dedication. The first bags, created at home, became well-known in the city, and very soon, nationwide.
2
The debut of a new voice
That year opened doors to the world: We participated in events and bazaars, and gained coverage in local media. The brand traveled from our hometown to the nation's capital, presenting itself to new audiences and in new settings.
3
The secret language of textures
Each design brought us closer to our true identity. We experimented with textures, contrasts, and combinations of modern and classic elements until we found our own style, which defined the essence of what represents us today.
4
From the intimate to the iconic
A year that changed everything. Lilabylila transformed into Lila Hassoun : from homemade bags to professional tailoring with an international vision. The brand gained recognition in national radio and television media.
Our first showroom took place in Barinas, Venezuela, with an attendance that exceeded all expectations. An unforgettable night filled with art, fashion, style, and plenty of local talent.
5
A journey from roots to limitless horizons
The dream crossed borders, touched American soil, and opened up a wider horizon for what was to come.
2017
2018
2019
2020
2021
1
The collection that embraced a new world
The brand's second collection was launched, now firmly established within the United States. This new phase of growth reinforced our commitment to excellence, purpose, and vision.
2
Catwalks that tell stories
We presented our second showroom in the U.S., a vibrant gathering of successful women, colors, fashion shows, gastronomy, style, and a rich history. We also experienced the face of Puerto Rican fashion at very special events filled with culture, vibrant warmth, and plenty of glamour.
3
Reinventing the silhouette of luxury
A year of creative silences and new beginnings. It was a time to refine seams, rediscover, and create with a different intention. The pause became an inspiration to elevate the aesthetic of each design, no longer just for this nation, but with a global vision.
4
The manifesto of a legacy
This year marks the beginning of a new era for our brand. A bold shift in design language, renewed shapes, and unexpected details celebrate the identity of Lila Hassoun. Upcoming collections that will not only dress you, but will tell stories of luxury. With purpose, character, and authenticity.
2022
2023
2024
2025
Achieve your dreams without noise, without detours, without distractions.
We've created a practical and in-depth workbook for those who want to connect with their purpose , strengthen their mindset, and move forward with clarity and faith, even when everything seems uphill.